Abandoned Cart Recovery

Purpose

Identify WooCommerce orders in pending status that are older than a configurable age threshold — these represent potential abandoned checkouts where payment was not completed. Export a list with customer email, cart value, and items for use in re-engagement email campaigns. Read-only — no orders are modified.

Note: Native WooCommerce does not expose shopping cart sessions via REST API. This skill uses pending orders as a proxy for abandoned checkouts, which is accurate for stores where WooCommerce creates the order before payment (the default checkout behavior).

Prerequisites

• WooCommerce store with REST API enabled (WooCommerce → Settings → Advanced → REST API)
• Consumer Key and Consumer Secret with Read scope
• Store accessible over HTTPS
• Minimum WooCommerce version: 3.5.0

Parameters

Authentication

WooCommerce uses OAuth 1.0a for HTTP and Basic Auth over HTTPS.

For HTTPS stores (recommended):

Authorization: Basic base64(consumer_key:consumer_secret)

For HTTP stores (development only): Use OAuth 1.0a — include oauth_consumer_key, oauth_nonce, oauth_signature, oauth_signature_method=HMAC-SHA1, oauth_timestamp, oauth_version=1.0

Never log or output consumer_key or consumer_secret values.

See docs/AUTHENTICATION.md for full setup instructions.

Safety

Read-only skill — no mutations are executed. Safe to run at any time.

Workflow Steps

Step 1 — Fetch pending orders within the age window

GET /wp-json/wc/v3/orders
  ?status=pending
  &after=<ISO-8601 timestamp of now - max_age_hours>
  &before=<ISO-8601 timestamp of now - min_age_hours>
  &per_page=100
  &page=1
  &orderby=date
  &order=desc

Extract per order: id, number, date_created, total, total_tax, customer_id, billing.first_name, billing.last_name, billing.email, billing.phone, line_items[].name, line_items[].quantity, line_items[].total

Paginate until response length < 100 or max_results is reached.

Step 2 — Filter by min_cart_value and exclude_guest

For each order:

• Skip if total < min_cart_value
• Skip if exclude_guest: true and customer_id == 0

Step 3 — Enrich with item summary

For each order, build a comma-separated item list: "Product A (x2), Product B (x1)"

Step 4 — Compute age

age_hours = (now - date_created) / 3600

Step 5 — Output and export

Emit summary counts and export CSV (see Output Format).

API Endpoints Used

GET  /wp-json/wc/v3/orders   — fetch pending orders with date range and status filter

Pagination Strategy

WooCommerce REST API uses page/per_page pagination (not cursor-based).

Standard pattern:

page = 1
while True:
  response = GET /endpoint?per_page=100&page=page
  process(response)
  if len(response) < 100: break
  page += 1

Maximum per_page is 100 for most endpoints. The X-WP-Total and X-WP-TotalPages response headers report totals. Always read X-WP-TotalPages on the first request to estimate job size.

Session Tracking

Claude MUST emit the following output at each stage. This is mandatory.

STARTUP:

╔══════════════════════════════════════════╗
║  SKILL: woo-abandoned-cart-recovery      ║
║  STORE: <store_url>                      ║
║  TIME:  <ISO-8601 UTC>                   ║
║  MODE:  READ-ONLY                        ║
╚══════════════════════════════════════════╝

PER-OPERATION (emit after each API call batch):

[N/TOTAL] <METHOD> <endpoint> → <result_count> records | params: <key>=<val>

COMPLETION (human format):

╔══════════════════════════════════════════╗
║  COMPLETE: woo-abandoned-cart-recovery   ║
║  RECORDS PROCESSED: <n>                  ║
║  OUTPUT: <filename>                      ║
╚══════════════════════════════════════════╝

COMPLETION (json format):

{
  "skill": "woo-abandoned-cart-recovery",
  "store": "<store_url>",
  "completed_at": "<ISO-8601>",
  "records_processed": <n>,
  "output_file": "<path>",
  "dry_run": false
}

Output Format

Summary (human format):

ABANDONED CART RECOVERY — mystore.com
Window: 1h – 72h ago | Min value: $0 | 2025-04-14

  Total pending orders found:   83
  After filters (value/guest):  71
  Total potential recovery:     $8,421.50
  Average cart value:           $118.61

  Age Distribution:
    1–12h:   42 orders   $4,810
    12–24h:  19 orders   $2,200
    24–72h:  10 orders   $1,411

  Top 5 by cart value:
    #5901  $542.00  jane@example.com   2h 14m ago
    #5888  $398.50  bob@example.com    5h 02m ago
    ...

  Exported: woo-abandoned-cart-recovery_2025-04-14.csv (71 rows)

CSV filename: woo-abandoned-cart-recovery_<YYYY-MM-DD>.csv Columns: order_id, order_number, date_created, age_hours, customer_id, first_name, last_name, email, phone, total, items_summary, is_guest

Error Handling

Best Practices

• Start with min_age_hours: 1 and max_age_hours: 24 to focus on the highest-intent window.
• Import the CSV into your email platform (Klaviyo, Mailchimp, etc.) for automated cart recovery flows.
• Run daily and deduplicate against already-contacted emails in your CRM.
• For stores using WooCommerce Cart Abandonment Recovery plugin: that plugin has its own cart session data — this skill complements it with order-level data.
• Segment by is_guest and total to prioritize high-value registered customers first.